Chinese megastar announced as South Australia ambassador

Chinese megastar Huang Xiaoming has been announced as an ambassador for South Australia. It is hoped that after potential Chinese tourists see Mr Huang representing the Aussie region, the state will be at the front of their minds when looking to book a trip.

As one of the biggest stars in China, the 40-year-old singer, actor and philanthropist has amassed a substantial fanbase on social media, with over 54 million individuals following him on Weibo.

A video has been produced following Mr Huang’s secret tour of South Australia a few weeks ago. The footage shows off a range of South Australia attractions including Kangaroo Island, Port Lincoln’s sea lions, oyster farming at Coffin Bay and even cuddling koalas at Cleland Wildlife Park. It is hoped that after seeing all of these exceptional attractions fans will choose SA and follow the star’s itinerary.

Launching his 12-month ambassadorship in China’s capital Beijing yesterday, Mr Huang told The Advertiser that he was particularly impressed with South Australia’s delicious and affordable seafood and red wine. Scenes in the promotion video show Mr Huang sampling wines at d’Arenberg Winery, Chapel Hill Vineyards and Penfolds Magill Estate. Indeed, if you’re looking to taste fine wine, South Australia is your place to go. Often voted as one of the best producers of wine in the world, SA does not disappoint.

The global ambassador campaign will be promoted via a range of social media platforms, with the footage being used by up to 18,000 Chinese travel agents. Australia has become one of the most in-demand holiday destinations over recent years. This has been helped by an increased amount of direct flights between the two countries.

Australia offers something new and different for the Chinese public, and it is hoped that as a result of this new promotional campaign visitors will be inspired into discovering South Australia!