The Australian Tourism Exchange will be travelling to Adelaide this April, bringing 1,500 Australian seller delegates that hail from 550 companies, 700 key buyers from over 30 countries and more than 80 international and Australian media, all looking for the development of the tourism industry within the country. This global event will be held on April 15-19 in the newly renovated Adelaide Convention Center, in conjunction with Tourism Australia and the South Australian Tourism Commission.
Spotlighting South Australia’s offerings for food, wine and tourism, ATE will gather together businesses specialising in Australian tourism as well as global wholesalers and retailers to participate in networking events and over 50,000 scheduled business appointments.
Attendees of the conference will have the opportunity to explore some of the tourism offerings themselves with activities across the board. The trips are offered as both pre- and post- event trips that will provide visitors with the opportunity to explore the wine regions including Barossa Valley, McLaren Vale, Coonawarra and Clare Valley then check out the beaches and wildlife excursions of Kangaroo Island. They can venture out to the ancient landscape of Flinders Range and take in the Australian Outback. This is all on top of exploring the host city Adelaide itself, recently added to a list of the Great Wine Capitals.
ATE promotes tourism in South Australia by highlighting the destinations and experiences they offer to the experts who can send other people to travel there. Encouraging future travel to Australia, this event is looking to use the relationships that are built there to expand the already $1.1 billion dollars spent annually on tourism. Australia has seen growing tourism figures over the past few years and as a result, the economy has seen a significant improvement.